Is It Possible to Make Money on Social Media?

Social media is an ever-growing juggernaut of personal and professional connections, interactions, and experiences. Facebook alone has over 2 billion active users a month,...

Local Service Ads: Are They Worth Investing In?

Local Service Ads is a product designed by Google specifically for local business leads. Originally called “home service ads,” it has since grown to...

Innovate or Die: Your Marketing Degree Isn’t Enough Anymore

An overwhelming majority of United States marketers polled in a recent survey expressed that they do not believe that their jobs will look the...

3 Things to Avoid with Your Marketing

Today’s marketing landscape has countless channel and tactical options. For smaller businesses and nonprofit organizations, it can be a minefield of decisions. With limited...

How to Build a Twitter Campaign

It’s likely you’ve landed yourself on this post because you’re either 1) curious about how to advertise on twitter or 2) you want to...

Outcome Based Buying

Regardless how we sell, our customers are trying to achieve one thing when they buy. They are trying to achieve some very specific outcomes. Those...

5 Ways to Improve Your WordPress Blog

If your blog runs on WordPress, it is in good company. WordPress is now the most popular CMS in the world, powering almost 32% of...

Why Your Influencer Campaigns Are Falling Flat

Trust. Reach. Influence. These are the three most powerful characteristics of what we label “influencers” in today’s digital world. As we begin 2019, influencer marketing continues to grow...

Using Call to Action Triggers to Drive Conversion

A while back, we reviewed some of the general best practices if you’re going to run Facebook ads. I want to drill down a...

Want to Grab a Local Audience? Do These 6 Things

If your business relies on your local market, then knowing how to get your brand out there in front of those potential customers makes...

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