How to Get Inbound Marketing Right for Your Small Business

If you have a small business and you want to maximize your returns, paying attention to inbound marketing is critical. First, let’s examine what...

10 Free Marketing Tools You’ll Want to Try

Who doesn’t like FREE stuff? I’m always on the lookout for free marketing tools to share with small business and nonprofit readers and clients. These ten...

How to Analyze Your Data for Decision-Making

The best type of data analysis takes data and turns it into value from actionable insights. But the road in between is by no...

The 3-4-5 Party

When a customer at one of her other parties is hesitant about hosting, Leslie Adderhold, a manager with Pink Zebra, asks them what is...

The What and Why of Brand Positioning Statements

In theory, the brand positioning statement is something an entire company can get behind. However, in practice, there’s so much confusion around the term...

5 Online Marketing Strategies Your Business Needs to Know

We spend hours every day online, and every business today should know that they need to develop an online marketing strategy. Some smaller businesses...

10 Types of Visual Content On Instagram That Get Shared Like Crazy

Our attention spans are diminishing. We crave short, sharp bits of content that we can consume in a heartbeat without much thinking or effort. It’s no...

4 Strategies for a Successful SMS Marketing Campaign

If you’re looking to launch an SMS campaign, you need to make sure you first have the right strategies in place. Read on to...

Don’t Write Off Content Marketing, Just Do It Right

For years now, content marketing has been a core part of every digital business marketing strategy. The reason? When done well, it's an excellent...

Texting Parties with Kayla McGee

Kayla McGee is an Independent Consultant and Senior Manager with Pink Zebra. She shared with us on the Cash Flow Show – Direct Sales Radio about...

Most Popular