Texting Case Study: HS Mixers

HS Mixers hosts dances for high school students in Northern California. They rent out venues and market their events to local high schools. They’re...

What is Google Posts & What Can It Do for You?

Google posts makes it quick and easy to display custom text, video, images and events next to your Google business listing. The feature is...

10 Truths About Content Marketing You Need to Know

It was one of those days. My computer had stopped working. Do I call the manufacturer and get them to step me through the trouble shooting...

The Importance of Good Marketing Research for Business

When you read this article, there’s a decent chance you’ll be using products from at least three different companies. With how global the brands...

The Hidden Sales Productivity Drain

Regardless your level, look at your weekly calendar. Unless you are a total dolt, I can guess what it looks like: Your time is...

Consumers Pay Attention to Where Your Ads Live and Who Their Neighbors Are

The Chief Marketing Officer (CMO) Council came out with a new study that we all need to be aware of as we place our digital ad...

Small Biz Digital Footprint: 4 Insights into Online Marketing Strategies

Success at online marketing requires implementing several key strategies. There is no one secret formula. The digital channels and methods that work with your...

3 Examples of Niche Marketing vs Differentiation

The riches are in the niches. That’s a truism I often cover in great depth when I’m doing a keynote presentation for an industry group...

Do You Believe the Legendary Startup Failure Statistics? I Don’t!

This recent piece on startup failure statistics caught my eye on Twitter first, and I followed the links to discover Startups: Conventional Wisdom Says 90%...

Overcome Sales Roadblocks by Believing in What You Sell

As human beings, we are very good at picking up visual, verbal and non-verbal signals from another person. Body language gives us the first...

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