How to Know What Your Customers Want (Before They Do)

So, you’ve worked out who your ideal customers are, excellent.  Now what? Next, you can figure out their problems so that you can understand how to...

7 Digital Marketing Trends That Are Transforming Business

The drivers of change are complex and interwoven in the world of digital marketing. The trends are not islands but together amplify and accelerate the...

Making B2B More Like B2C Sales?

I read a terrific article by Tiffani Bova, “6 Tips For Selling In The Age Of The Connected Consumer.” There’s a lot I agree with,...

Make a Phone Call! Expect Return Calls!

With the Smartphone and texting revolution, many distributors do not want to make an actual phone call. A real live talking phone call seems almost...

Do You Recycle?

I admit it—I hate re-inventing the wheel. There’s nothing more debilitating to a To Do list than the belief that everything you do needs...

The Marketing Dilemma: To Outsource or Not to Outsource?

If you're a startup, rolling out a new service offering, or an organization wanting to build an inbound marketing funnel you may be struggling...

Video Content: The Future of Social Media Marketing

In the digital marketing world, trends are constantly emerging. To stay competitive, brands need to stand out and adapt to evolving trends or else...

Are You Wasting Valuable Resources in Your Digital Marketing?

If you believe that you’re not wasting resources on digital marketing, I have a surprise for you! Most surveyed marketers say they cannot prove the ROI (return on investment)...

How Facebook Can Help You Grow Your Storefront

Looking to expand the reach of your digital storefront? Facebook’s a great way to connect with potential customers and get some sales! Social media may...

5 Unique Ways to Drive Targeted Traffic

10 years ago you could hit publish on a blog post, sit back, and watch the traffic roll in… But in 2017 things are different. Even...

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