Niche Marketing Works. Here’s How

How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche...

Starting an SMS Campaign? Keep It Simple

I’ve been in the SMS field for more than a decade and watched the industry grow and transform. As the founder of a company...

Measuring the Impact of Your Digital Signage

Regardless of what your digital signage consists of, it is important to measure how effective it is and whether or not it is having...

Do Customers Really Want a Frictionless Buying Experience?

It seems to be fashionable to talk about creating “frictionless buying experiences?” I suppose the concept draws readers, perhaps it’s an extreme expression of...

Social Media Tips for Manufacturing Companies from a 10-Year Overnight Success

When it comes to social media for manufacturing companies, John Saunders is killing it. His video channel, NYC CNC, is the biggest for CNC machining...

How to Know When Your Brand is Ready to License

Every business, from small mom and pop corner shops to international corporate behemoths, have a dream of possessing one of the most recognized brands...

The Importance of Audience Targeting in SEM Strategy

Digital marketers all face a common struggle: managing the plethora of online touchpoints that their customers experience while they interact with a digital brand. Luckily,...

Nuance So Subtle We Often Miss It

Nuance is important to our ability to connect with impact to our customers and our people. Yet, too often, we miss it, or completely...

They’re Talking About You on Social Media

I think it’s probably the understatement of our generation to say that the troika of the computer, Internet, and social media has completely changed...

3 Key Reasons Digital Marketing is Vital for Success

As more and more people habitually use internet services in their daily lives, the importance of digital marketing naturally becomes increasingly important for business...

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