Clustering Users for Enhanced Audience Segmentation

Audience Research is an important piece of any successful marketing strategy. Whether its conducting interviews, surveys, or content analyses: Audience research can help define who your...

Sales Training and the “Forgetting Curve”

Every year, billions are spent in sales training. Yet all the data shows over 80% of what is taught is forgotten within 90 days....

How to Create the Perfect “About Us” Page in 5 Easy Steps

If someone is to do business with your company they need to trust that your team is experts who know what they’re doing. They...

Why Good Contact Centers Need Both People and Technology

Most people dread calling a customer service contact center. They'd rather chew on tinfoil than try to explain to an automated voice that they...

4 Top Tips for Choosing a White Label SEO Reseller

Search engines expect websites and the content in them to meet certain SEO standards. This enables easy crawling and indexing when the search engines...

Local Reviews in 2019 and Their Growing Impact on Your Business

Local Reviews impact continues to grow. Following the study into SEO by Moz which showed that reviews have increased their influence in 2018, Bright Local has...

What You Need to Know About Google’s New Search Ad Position Metrics

Google continues to provide advertisers with new and helpful ways to analyze search data. While they didn’t roll out a whole new UI this time, their...

Start/Stop/Pivot/Restart Sales Strategies

Sales, as with most things, is something that demands regularity in execution. By that, I mean, there are many things a sales person or...

Who Already Trusts You?

If there is a cardinal sin of marketing, it’s ignoring the people who already know you, appreciate you and give you money. For most...

Get Started with Credible Consumer Research Data

The biggest question every startup needs to ask themselves is this: is my business idea going to work in the current market? Who is your...

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