Sometimes Nothing is Better

There is a required critical mass in terms of marketing. Sometimes it’s actually better to do nothing as opposed to underfunding an effort. In...

7 Ways You Can Significantly Increase Your Email Subscribers

Email marketing is the best way to deliver your promotional messages right into the inbox of the web user or customer (prospective or otherwise)....

Are You Commoditizing Your Customers?

Everyone understands the challenges of selling commoditized products. They are perceived as undifferentiated. In the customers’ and markets’ eyes, there is no difference between...

3 Most Successful Email Tactics are the Most Difficult

You’ve likely heard the saying: “Nothing worth having comes easy.” For most of us, this resonates with truth. Now there’s a new study that proves that...

User Testing the SERPS: How Do Your Customers Really Search?

How do you know what your customers are searching for online? Most SEOs scream: MONTHLY SEARCH VOLUME Don’t worry, it isn’t their fault; even Google thinks SEO...

10 Things You’ll Wish You Knew About Having Your Business Page on Google

You want to grow your business and Google wants to help. Find out why you should be on and actively managing your Google business...

Marketing Automation Done Right

According to Wikipedia, marketing automation “refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels...

4 Elements of Great Presentations

Great presentations do not happen by accident! Whether it is a sermon at church, a keynote at conference or your party plan home show, good...

Are You So Busy Selling Your Product That You Won’t Win the Deal?

Don Mulhern published a brilliant post in LinkedIn the other day. I thought I’d expand on his ideas. I spend innumerable hours doing deal reviews. 95% go...

How to Be an Expert Niche Market Finder

I love the advice referred to in the classic KISS acronym: Keep it Simple, Stupid! Simplicity is one of the most appealing attributes of designing...

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