Do’s and Don’ts for Entrepreneur Business Networking

I often recommend business networking as the most effective way for a startup founder to find investors, advisors, and even key executive candidates. But...

Upselling and Cross Selling to Increase Profit

Upselling is a bit different from the cross sell although they are very similar.An upsell is when a sales person convinces the customer to...

3 Ways Sales Pros Can Leverage Technology to Build Pipeline and Close More Deals

Technology makes it easy for sales teams to connect with prospects without having to leave their desk. Today's sales reps can build their pipelines...

The “Voices in Our Ears”

I have to confess a weakness to spy/thriller movies. They are great Saturday evening fun. On “date night,” I try to encourage my wife...

5 Reasons Guest Posting is Integral to Your Online Reputation

What comes to mind when somebody says “guest posting?” Guest means you are not a regular staff member, and posting means you are going...

Google Discover: 3 Implications for Organic Search

Google Discover is not only changing the way users find information, but it’s changing the organic search landscape as well. The re-branded Google Feed...

Case Study: A Simple Method for Using Texting in Your Business

Last week I spoke to Debbie over the phone.She’s a new user of Betwext, and she’s using the system in a very simple way.I wanted to...

4 Tricks to Improve Your Online Reputation

Business managers know that search engine optimization is important if they hope to be found by customers searching online. They understand that keywords are...

Should Your Brand Be on Instagram?

A while back, I wrote about some of the trends that I thought would be shaping marketing in 2019. Visuals and video were among...

Why a Great Web Experience Starts with a Wireframe

A good website is the front line of a business or brand. A user-friendly design can bring new customers, up your conversion rate, and...

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