8 Ways to Market to Customer Emotion as Well as Logic

The average business person fights a customer culture shift, rather than looking for it. For them, change means new risk and extra costs, but...

6 Ways to Drive Traffic to Your Website in 2017

Making a strong identity in the digital world is never easy. You might have a website with a simple design, which is functional and...

The Customer Buying Process is Not About You or Your Competition

I’m tempted to paraphrase the old Carly Simon song, You’re So Vain. Too often we think our customers’ buying cycles are about us, at...

9 Basic SEO Tips to Increase Traffic to Your Site

When it comes to SEO, you want to be as effective as possible. This is especially the case if you have a small business...

Why SMS Marketing Works When Email Doesn’t

Let me say this right up front. I hate email marketing… I really hate it. Why? Because it doesn’t work. Really, it doesn’t. I recently had the opportunity...

You Name the Price; I’ll Name the Terms

I admit that my dad taught me this when I was just a fifteen-year old kid starting a business and negotiating with suppliers for...

Influencer Marketing is Hot But Not New

Influencer marketing seems to be the “newest” buzzword in marketing. If you haven’t heard the term, here are some definitions to review: “Influencer marketing is the...

How to Handle 5 Common Sales Scenarios

The most successful entrepreneurs are great salespeople. Have you ever seen Steve Jobs, Elon Musk or Mark Benioff presenting in front of thousands of...

Which Emotion Should You Cater to When Presenting a Brand?

People laugh, cry, and frown. They get surprised, are spurred to anger, and feel fear. People love and hate and every point in between....

Rescuing Deals!

Each of us has experienced it, we’re struggling winning a deal. It’s an important one for us and for the company, we look for...

Most Popular