Content Marketing is More Important Than Ever: Here Are 5 Reasons Why

The rise of the digital era gave birth to many things, not least among them a renewed vigor for content marketing. Recent changes to...

How to Cultivate an Authentic Social Media Presence

It’s impossible these days to run a business without a social media presence; it’s a key way to advertise and connect with your customers....

Are You Missing Out on These Online Free Advertising Opportunities?

I’ve found that a lot of small business owners don’t know that they have free advertising credits on sites like Google, Bing, Yahoo, the...

10 Digital Marketing Assets You Need to Invest in Today

Saving for most of us was encouraged from an early age. The piggybank was placed somewhere safe. The shiny coins clunked and clinked into the...

8 Best Practices Every Text Marketer Should Follow

Do you wonder how often you should send a marketing text messenger or what to say? Read here to learn 8 of the best practices...

In-House vs. Agency: Where to Keep Your Marketing Tasks

Wouldn’t it be great if there were definitive guidance on whether you should keep marketing in-house or use an agency? In many cases, people take...

WordPress SEO Mistakes That Can Hurt Your Traffic

If you are a business or individual with a website, chances are that you’ve opted for WordPress as your platform. After all, according to w3techs.com,...

Sales Heroics are Actually Sales Failures!

All of us revel in stories of the deal where we took dramatic actions and ultimately won—hopefully not by discounting. We get an Adrenalin...

Reach Out to Employee Relations Committees

In our ongoing series on direct sales bookings tip #74: contacting employee relations committees. As a home business owner and professional sales consultant, you should be employing...

Digital Transformation: Why Enterprises Need Progressive Web Apps

Your customers don’t want to wait. They don’t want to wait for your app or web page to load, or for their network to...

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