Sales and Marketing

3 Ways to Boost Traffic to Your Small Business Website

What is better than one view on your website? More views! Have a website but the traffic numbers are lacking? Looking to drive traffic to your relevant and exciting content? Follow the tips below to…

Paid Advertising 101: Understanding Search and Display Advertising

If meteoric growth is any indicator of positive business sentiment, then the latest numbers from IAB suggest that paid advertising is paying off for brands—big time. According to a recent report issued by the Interactive Advertising Bureau…

SEO Checklist for Small Business

SEO involves a lot of “stuff.” Some of it is essential, and some of it … not so much. Here is a quick checklist of must-do SEO actions. Cover them all, and your SEO campaign…

Provocation or Obnoxiousness?

The concept of provoking our customers, getting them to think about their businesses differently is a key element of providing insights. Paraphrasing Brent Adamson, to help our customers “unlearn” we have to show them what they are…

4 Ways to Promote Your Business on Snapchat

You may find yourself wondering if there’s a place for your small business on Snapchat. Snapchat is a great place for small businesses, especially if your business targets young people. Today Snapchat is used daily…

The Story of Content: Focus on Your Customers

I came across this excellent Content Marketing Institute produced documentary about content marketing and wanted to share it with you. The one thing about content marketing you need to know from the start is that…

A Creative Way to Get Products in Front of Willing Buyers

Twitter is adding buy buttons. Instagram is doing the same. Amazon offers same-day grocery delivery in several markets. All of these are retail experiments to discover the ideal strategies that use technology to connect buyers…

Location Based Advertising and In-Store Music

The proliferation of smartphones is often seen as having a negative impact on retailers. What small business owners must realize is that they also benefit from the amount of people using their smartphones through location…

How Do We Connect with Our Audience?

We talk about wanting to engage and connect with our audience but what does that actually mean? Global marketers see the value of making their digital interactions with customers and stakeholders richer, more personal and…

4 Mobile Marketing Tips for Social Media

People now spend more time on their smartphones than desktop computers, according to KPCB’s latest data on Internet trends. Though many users rely on mobile devices to check email and text, many also use mobile devices to…

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