The Art of Friendly Networking

When you’re networking, it’s important to get outside of your comfort zone and meet new people, and not just stay put with what you already know. And when you get out there, a friendly approach that focuses on building real relationships will be more effective than just looking to get something.

What Is a Sales Alliance, And How Can It Help You?

The cost of marketing your business to new customers is a huge expense for small businesses, and the results are uncertain while you’re spending the money. One way to use your resources more efficiently and market directly to people who are interested in your product or service is through a sales alliance.

Networking for Introverts

A lot of the time, extroverts are writing networking tips for fellow extroverts. But what is the other half of the population supposed to do? With the right approach and strategy, introverts can take advantage of networking opportunities, too.

Building a Brand through Partners

When you first start out as an entrepreneur, you have no brand. But while your business doesn’t have an established brand identity, there are other organizations that do. Align yourself with those organizations and you can use their preexisting brand identity to develop your own reputation.

A Real Partnership is Win-Win

We all need partners—but we don’t all know what it takes to create a lasting partnership. The key is building relationships. When you build a powerful partnership based on a relationship, you will look for ways to make it win-win for all partners—otherwise, it will never last!

Social Media Myths

Social media can put your business in front of a lot of new people thanks to viral content—but it doesn’t happen automatically. With all the voices trying to be heard, it takes a smart plan to make it work. Many small businesses miss out on opportunities to go viral by buying into social media myths.

Principles of Social Marketing

Today’s age of social media has created dramatic shifts in marketing strategies. If you get it right, social media can make it easier for small businesses to take advantage of their flexibility, local connections, and nimble nature.

Improving Your Website One Piece at a Time

A presence on the web is increasingly important, as more and more consumers look for information on businesses online before visiting in person. Improving your website can be a daunting task, so break it down into manageable items that you can accomplish one at a time.

How to Handle a Negative “Troll” on Your Blog

Given enough time, almost every blog will attract trolls, whose only purpose in life seems to be picking fights with anyone and everyone. How do you handle this, especially when a troll threatens the image of your business? Here is what you should do.

Email Tips for Small Business

What’s the most effective way to use email marketing for your business? As more and more business deals go through email at one stage or another, your communication must contribute to the relationship. Here are 3 tips to close a deal over email.

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