Sales and Marketing

Consumer Reviews: The Only Currency

Consumer reviews are easier to make and access than ever before. There was a time when you actually had to talk to someone, or talk to someone who talked to someone else who was willing…

How to Attract Customers with Money to Spend

Attracting affluent customers is the dream of any business. Everybody wants to have rich clients, but not everybody does. You can’t attract wealthy clients with the same communication, offers and approach that you use for…

Bad Selling Fundamentals = Bad Social Selling

Social Selling is the “Easy Button” for every sales person’s dreams of making quota. At least if you believe 75% of what’s written about Social Selling, all you have to do is leverage LinkedIn, Facebook,…

Get People to Open Your Email with These 5 Clever Tips

Take a look at your inbox. How many emails are just there, unopened? I bet some may have been there for ages yet you never bothered to open them. And so the question: What makes…

Leveraging the Power of Converged Media

I think the idea of leveraging the power of converged media is both an old and a new idea. Media has changed (to say the least) but the idea of a media mix is hardly…

What the Real Estate Industry Should Know About Millennials

Millennials are a group that people love to complain about. They spend too much time on their phones. They take too many selfies. They are destroying the economy with their ridesharing and room sharing. They…

What Small Business Can Learn from the Star Wars Marketing Blitz

It almost seems unfair, doesn’t? I’m talking about the Disney-Lucasfilm connection and therefore also the Star Wars franchise. But instead of sitting here wallowing in envy of this super heavyweight marketing marriage, let’s look at…

Your Channel Partners Aren’t the Enemy!

Few organizations have the ability to reach every possible customers themselves. They can’t afford to hire enough sales people to cover the markets, they don’t have enough deep expertise in certain markets, they need to…

How to Create Your Own Social Media Quiz for Lead Generation

Have you ever come across one of those Buzzfeed quizzes before and wondered how well a social media quiz would do for your marketing strategy? Surprisingly enough, social media quizzes when paired with a lead…

The Difference Between a Places Search & Organic Search

For the past few years Google has put a lot of emphasis into local search. In response to the growing desire for local information, Google has taken steps to improve local search for consumers and…

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