Sales and Marketing
Selling the Vision is Easier Than Selling the Product
I’ve never sold a computer or licensed software in my career. I’ve never sold consulting services in my career. Frankly, it’s really difficult selling those things. Take licensed or even SaaS software products. You have…
2 Simple Ways to Boost Sales in Your Small Business
It is often said that nothing happens until a sale is made. A corollary to that is if you make a lot of sales, a lot of things—and good things to boot—will happen. I’m not…
5 Proven Digital Marketing Strategies for Small Businesses in 2016
As 2016 draws near, it sure feels like we are entering into a veritable golden age of digital marketing, at least for larger businesses. Article after article regales us with tales of the rise of…
How Becoming an Influencer Helped My Company Succeed
My company, Focus Lab, has made $3,330,727.15 in revenue as a result of showing our work. How have CMSs, Dribbble and niche communities made this possible? Let me share my story. Becoming the “ExpressionEngine Guy”…
Have You Set Your Social Media Listening Posts?
There is so much information being shot at us daily via social media streams that we should monitor and control that which pertains to our business—and do so with some level of expertise. There are…
What Are the Top Video Marketing Trends in 2016?
In today’s fast-paced world, people are used to having the things they want at their fingertips. Everything is increasingly tailored to individual taste and preference, and people want products and services that fit into their…
Are You Wasting Time and Money by Not Qualifying Leads?
Getting new leads is at the core of customer acquisition. No warm or hot prospects = no new customers. There’s a plethora of lead generation tools available, both digital and offline. The key to success…
Numbers Make the Conversation More Interesting
Numbers are the bane of many sales people’s existence. Everyone wants to talk about numbers, but it’s far more fun and easy to talk about our cool products, the flashy features, and all the bells…
Your Brand Theater
Often times when you’re building a brand, you’re trying to show the best of an overall purchasing experience. Like any form of entertainment, they too are all about the experience. At first exposure you want…
What is Growth-Driven Design?
With the ever-evolving world of marketing, businesses are spending an excessive amount of time and money on traditional website redesign, usually resulting in late launches and budgetary overruns. Traditional website redesigns can be unpredictable and receive…
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