Sales and Marketing
How to Engage in Content Marketing Like the Big Boys
Here’s a terrific opportunity to educate your customers in a big way and at the same time show your expertise. Write an eBook on your specialty. This doesn’t have to be the size of a…
How to Add Inspiration and Aspiration to Your Brand, Part 2
In keeping with “How to Add Inspiration and Aspiration to Your Brand – Part 1,” today’s post (Part 2) focuses on the second important feature of a strong brand – aspiration. When you listen to the…
10 Ways Marketers Are Making You Addicted to Apps
Mobile phones have made more of an impact on our lives than any other invention, and are top of the list when considering the question, “How did we survive without them?” Not only are we…
3 Ways Co-Marketing Can Help Your Small Business Thrive
Co-marketing is helpful for a business of any size, but it’s a necessity for small businesses. Why? Traditionally, small business might be lucky to have a small dedicated marketing department. But, more often than not,…
Are They at 57% Yet?
As a kid, I recall many of our family vacations involved long drives to some place or other. Inevitably, after my sisters and I exhausted the car games we played in the back seat, we’d…
Why Philanthropy is Good Business
With consumers becoming more aware of who they purchase their goods from and how these companies operate, becoming known for charity work and ethical business practices is a hot topic these days. Reputation is key…
Marketing and Big Data: Finding That Needle in the Haystack
We once measured our audience using demographic buckets, especially with the use of age groups, gender, and financial ability as keys. Classic marketing teaches us that this is the best way to define our audience,…
10 Resources for Brainstorming Content
Content is at the epicenter of inbound marketing strategies. If you want to build thought leadership for your brand, capture the interest and imagination of your target audience, and build a steady and loyal following,…
Neuromarketing: Measuring Emotional Response to Create More Effective Ad Imagery
For years, advertising creatives have relied on their instincts to make decisions when producing campaign content, whether it’s making a font size bigger, moving an image from left to right, or choosing vendors to realize…
Do You Know the Perception of Your Brand?
If reputation is the word that could replace brand in a conversation between yourself and your customer, why is it that most small businesses don’t get branding right? From my experience, it hinges on information…
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