Sales and Marketing

Tips to Stretch Your Trade Show Budget, Part 1

Many businesses have come to realize that trade shows are an indispensable part of their marketing/sales process. Although there is a lot of value that comes with exhibiting at a trade show, businesses have to…

How to Get New Customers by Targeting New Markets

Many entrepreneurs assume that everyone will love their solution as much as they do, so they tune their marketing focus based on their own needs and wants. That’s the right place to start, but real…

Top 9 Benefits of Building a Strong Brand

Your brand is a combination of a customer’s experiences with your business/organization at every touchpoint. Each memory, thought, impression, website visit, story, sales letter, social media post, event, phone call, and transaction contribute to your…

Is the Customer Journey Really That Predictable?

I saw the Princeton Marching Band for the first time in the early 80’s. I was working in Manhattan, a few of my colleagues were Princeton grads, so every once in a while, we’d take…

5 Ways to Boost Your Business Using the Connection Economy

I believe it was Seth Godin who, a few years ago, coined the term “connection economy.” The idea is that value is generated by making connections rather than pumping widgets out of the tail end…

5 Email Marketing Strategies to Consider in 2016

It’s tough breaking into an already busy industry, but there are startups created every day. Hopeful founders dream to lead their new company in a strong direction, no matter the trials they might have to…

My Fish Bowl Story of Marketing Mistakes

Here’s a mistake I made that taught me a lot and helped me teach others. The Mistake Many years ago, I took a new product—early business planning software—to its first trade show. We did the standard…

3 Common Reasons Your Web Marketing Isn’t Working

There are very few businesses yet to embrace online marketing, they know that their customers are looking for them online. They know that to be seen as a serious contender in today’s market, they need to…

What Will You Do with Your Inbound Sales Leads?

One of the biggest challenges for many small business owners is getting enough new sales leads—you’re always marketing and networking and getting customer referrals and buying PPC ads and posting on social media, all in…

Choose the Right Videographer to Enhance Your Marketing Campaign

By now, most businesses know that content is king, but what type of content is reigning supreme? Video is ruling, and it looks like the there is no danger of it losing its crown any…

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