Sales and Marketing
How You Can Start Marketing on Reddit Today
Are you trying to sell to 18 to 29-year-old males? If so, you should at least consider marketing on reddit. But first, you need to understand what this mammoth website is all about…and it’s a little…
How to Invest Time in Creating Meaningful Relationships
Recently, I’ve been wrestling with some paradoxes. On the one hand, you can’t give others what you don’t have. So if you’re completely undisciplined with how you spend your time, it’s hard to invest deeply…
The Importance of Pipelines
I am the world’s worst salesman, therefore, I must make it easy for people to buy. ~F. W. Woolworth An entrepreneur had developed a product, and he was doing incredibly well. He was able to…
Drive More Sales with Customer Problem Knowledge
I read an article entitled, “Drive Sales With Product Knowledge.” It was a good article, actually covering a lot a great issues, but focused on the importance of having strong product/solution knowledge. We know sales…
5 Ways to Increase the Response Rate to Your Emails
Email marketing continues to be a highly effective method of increasing sales and enhancing customer retention and loyalty rates. Yet with the average business owner receiving 122 emails per day, your emails have to truly…
6 Easy Steps to Boost Your Website Traffic
Your website is a direct reflection of your company and your brand. In highly competitive industries it is important to market your website in order to stand out. Done correctly, company branding through your website…
Reel in Your Next Customer with the Power of Print
Being a micro business, a startup in a world of established and successful businesses can be a daunting place. Customers flock to your competitors and its tough, really tough, to get a look in, never…
How I Learned Too Much About SEO
This may seem like an odd title. Can you really learn too much about SEO? Is it possible to read too many pieces of information? In my case, yes, it really was. When I first…
Expand Sales by Going to Your Existing Customers First
“If we can keep our competitors focused on us while we stay focused on the customer, ultimately we’ll turn out all right.” ~Jeff Bezos So many business owners think they must reach for new customers…
8 Tips for Successful (and Profitable) Food Blogging
There are new food blogs popping up every day, but without the drive and passion needed to make it work, many are left in the dust. Whether you’re writing a food blog for pleasure, with…
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