Sales and Marketing
How Marketing to Millennials is Different
Generation Y, otherwise known as the millennial generation, is the most coveted demographic for marketers. Not only is this generation among the largest of demographics, but it is also one of the most “spendy.” If…
Christmas Lights Business Thrives Using Christmas Text Messages
Today, it’s officially 112 degrees in the desert, and the thoughts of sipping eggnog (spiked of course) by the fire, are dancing through my head. I know it’s still a long way off, but for…
Which Lead Generation Techniques are Right for Your Company?
Leads (solid ones anyway) can be hard to come by. You know you need to up the ante in the lead gen department, but figuring out what works and what doesn’t isn’t easy. Particularly when…
Can Quora Act as a Source of Clients for Your Business?
I read through a lot of blogs and forums of an evening. I often find inspiration and motivation from other people’s success stories. I discovered a number of people discuss that they recommended Quora as…
Leveraging Search-first Strategies for Local Online Marketing
When it comes to marketing your local business online, search engines have become one of the most effective means to connect with potential customers who are actively seeking what you have to offer. Whether you run a…
Networking 101: How to Be a Creative Connector
Networking is like dating. What am I going to say? What do I do with my hands? Do they even like me? Don’t worry, we’ve all been there before. Networking is crucial in the working world and…
3 Top Strategies for Getting Closer to Your Clients
As the CEO for In Touch EMR, a healthcare consulting and software business, I’ve found that personalizing your offers to existing clients lessens the burden of having to gain new customers. It not only lowers…
Your Key to Success: Sales Preparation
Fail to prepare, prepare to fail. It’s an often heard adage that applies to virtually any situation, but with sales it’s especially important because failure isn’t a mere inconvenience—it can be the difference between financial…
How Far Can You Niche Down and Still Have a Viable Audience?
When I was thinking of starting a new internet marketing agency, I was considering different passions I had. One of those is technology, and more specifically the very latest in technological developments. I decided that…
4 Steps to Skyrocket Your Outbound Sales Call Closing Rate
Sales representatives are classic workhorses for businesses who want to skyrocket their sales or generate leads. We know this to be true since according to Discover.org, “78% of decision makers polled have taken an appointment…
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