Sales and Marketing
Are You Ready to Go Native?
One of the things I both love and hate about the marketing industry is the constant quest for creating the hot new thing. Sometimes, there really is something that is so new and innovative, like…
Why Great Content Needs Great Marketing
It’s fair to say that in this digital age, consumers are deluged with marketing content. Done well, it brims with originality, conveys brand identity and tells a compelling, emotional story all at the same time—one…
5 Keys to Crossing the Chasm to Mainstream Customers
Every technical entrepreneur is an early adopter of technology, so naturally they build things with people like themselves in mind. Unfortunately, for most solution markets, early adopters represent only 10 to 15 percent of the…
Event Tips and Tools for 2017
Each year it’s important for event professionals to look to the year ahead and plan for future trends. With the ever-changing technology landscape, it’s a no-brainer that one must be up to date with all…
Account Management: The Challenges of Incumbency
Account Based Everything is a huge topic these days. Everyone is account focused, they want to grow their relationships, increase penetration and grow revenue. Developing our accounts is a huge opportunity. There’s huge amounts of…
The Marketing Trends You Need to Know About Moving into 2017
Every year brings new technology and trends in marketing that can affect your franchise … for better or worse. Knowing what’s coming up in 2017 can help you plan your marketing strategy around it as…
10 Secrets for Retail Small Business Owners to Boost Holiday Sales
Billions of dollars are spent during the busy holiday season. So, as a small business owner, how can you get in on the action and take home a small cut of this huge pie of…
4 Win-Win Formulas to Successful Office Branding
We usually think of a brand identity as the way in which a business wishes to be perceived by others. A variety of components, including logos, slogans, color schemes, fonts and imagery, make up a…
Emails That Nurture Leads
Sending emails may be considered in this day and age the soon-to-be dinosaurs of digital marketing but the truth is they are still effective, if you do them the right way, that is. Now you…
What a Local TV Commercial for Your Small Business Should Look Like
There’s a reason companies spend thousands, and sometimes millions, of dollars on TV ads. They work! They reach a huge audience and bring people into stores to make purchases. Commercials must really be effective for…
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