Sales and Marketing
Which Emotion Should You Cater to When Presenting a Brand?
People laugh, cry, and frown. They get surprised, are spurred to anger, and feel fear. People love and hate and every point in between. It’s all part of living, of being human—much more when these…
Rescuing Deals!
Each of us has experienced it, we’re struggling winning a deal. It’s an important one for us and for the company, we look for help from our managers and others. Instead of providing help, the…
Go Local: 3 Easy Ways to Create Loyal Customers
Small business owners are becoming savvier about optimizing their brand recognition and conversion rates. One great way to ensure that your small business remains on track to connecting with and converting people is by optimizing…
Will It Work?
I was sitting with the leadership team of a new client during an onboarding meeting and we’d gotten to the “do you have any questions for me” stage of the meeting. One of the senior…
Press Release Partnerships: Worth the Effort?
Many of us make it a priority to find and partner with companies that can add to our offering or extend our reach. And we rightly celebrate each such pairing, often with a mutual press…
What is Account-Based Marketing?
So you’ve heard the jargons account-based marketing and inbound marketing thrown around by b2b marketing agencies, but do you know what they entail and which type of marketing your business should pursue? What Is Account-Based…
Content Distribution and Promotion for Audience Acquisition
There’s lots of different ways you can promote and distribute content. That said, not every channel is ideal for every type of content asset you might develop. The fact of the matter is that most…
How to Turbocharge Your Social Media Marketing Campaign
When it comes to social media marketing, startups, especially those that are operating on a limited budget, can use all the help they can get. A well run social media campaign can help a new…
4 Effective Steps to Improve Your Organic Listings
Let’s say you’re an experienced online marketer. You’re familiar with Google’s best practices and subscribe to all the important SEO blogs and newsletters. You have extensive knowledge of every update Google brings, from Pandas and…
Are Your Sales Metrics Aligned with Your Business Strategy?
Not long ago, I spoke with a frustrated CEO. His company was doing OK, but somehow not meeting his expectations. Like many companies, the customers’ needs were changing quite profoundly. They were rapidly shifting their…
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