Sales and Marketing
Why Trade Shows Are Still Relevant
Marketers have a tendency to claim that rival fields are dying, and this has certainly been the case when writing about event marketing in recent years. With the rapid growth of digital marketing over the…
Sometimes Nothing is Better
There is a required critical mass in terms of marketing. Sometimes it’s actually better to do nothing as opposed to underfunding an effort. In this conversation underfunding could mean not having enough money but it…
7 Ways You Can Significantly Increase Your Email Subscribers
Email marketing is the best way to deliver your promotional messages right into the inbox of the web user or customer (prospective or otherwise). A study and survey recently revealed that around 77% of customers…
Are You Commoditizing Your Customers?
Everyone understands the challenges of selling commoditized products. They are perceived as undifferentiated. In the customers’ and markets’ eyes, there is no difference between these products, regardless the supplier. To win with commoditized products, we…
3 Most Successful Email Tactics are the Most Difficult
You’ve likely heard the saying: “Nothing worth having comes easy.” For most of us, this resonates with truth. Now there’s a new study that proves that hard work pays off for email marketing list growth. After…
User Testing the SERPS: How Do Your Customers Really Search?
How do you know what your customers are searching for online? Most SEOs scream: MONTHLY SEARCH VOLUME Don’t worry, it isn’t their fault; even Google thinks SEO research is synonymous with Keyword research (The top 10 results for…
10 Things You’ll Wish You Knew About Having Your Business Page on Google
You want to grow your business and Google wants to help. Find out why you should be on and actively managing your Google business page on a regular basis. 10 Reasons to Love What a…
Marketing Automation Done Right
According to Wikipedia, marketing automation “refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive…
4 Elements of Great Presentations
Great presentations do not happen by accident! Whether it is a sermon at church, a keynote at conference or your party plan home show, good presentations take planning! Secrets Of Great Presentations Inspiration: Whether you…
Are You So Busy Selling Your Product That You Won’t Win the Deal?
Don Mulhern published a brilliant post in LinkedIn the other day. I thought I’d expand on his ideas. I spend innumerable hours doing deal reviews. 95% go the same way, they focus on the product the sales…
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