Sales and Marketing

3 Keys to Build Your Brand

If I see one more Facebook ad that talks about how to build your “brand” I will engage in primal scream therapy. Building a brand is not hard, as online marketers would lead you to…

7 Ways Facebook Keeps You Addicted (and How to Apply the Lessons to Your Own Products)

In 1972 the first app went live. It wasn’t designed for mobile and it was meant only for geeks and programmers. That invention was designed and built by Ray Tomlinson. Today that messaging app is used…

Overcome These 4 Digital Marketing Challenges

The relationship between business and customers has undergone a digital transformation. The shift from channel-specific programs to Omni-channel efforts shows that clients are willing to engage with companies wherever, whenever and however they choose. This…

Your Legitimate Business Reason?

Do you have a legitimate business reason for reaching out to your lead? If you do not, then you are spamming! What Is Your Legitimate Business Reason? When you have a legitimate business reason to…

How to Save Time and Leverage User Generated Content

As a small business owner, you understand that time is money. That’s why you want to spend as much of it on generating leads and closing new business. That being said, you also understand that…

Don’t Forget the Packaging

We seem to be in a marketing era that rewards straightforward, cut to the chase marketing and sales tactics. The recession taught us that consumers were leery of any hyperbole or inflated promises so marketers…

4 Important Things You Need to Know About Digital Marketing

Every company should consider using digital marketing as part of their marketing strategy, not only for online businesses but physical businesses as well. Any company can use an online arena to reach their target audience….

How to Write Your Brand Story from the Heart

It’s called a brand story but all it really is a shorthand way of describing the most important parts of your business. A brand story just means what inspired you to set up your business,…

4 Reasons Videos are Taking Over Manufacturing Marketing

Let’s be honest, out of other types of B2B businesses to create engaging marketing content for, manufacturing is pretty up there when it comes to difficulty. Content for manufacturing can simply be a little too…

The Psychology of Sales: 4 Strategies to Increase Your Conversions

If you want to increase your sales, it helps to have an understanding of psychology. People make purchases for complex, often emotional reasons. That’s why a good sales person is also an amateur psychologist. Here…

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