Sales and Marketing

Our Products Are Becoming Commoditized!

It seems every product, regardless of how complex, is destined for some level of commoditization. In virtually every industry, we look at products and solutions that were very complex. These require great product knowledge and…

4 Content Strategies for Micromarketing

A friend used to joke that he was going to sell his old jeans on eBay for $1 million. Of course, everyone poo-pooed his idea. He always responded by saying, “Hey, I only have to…

How Small Business Owners Can Expand Their Reach by Writing a Book

As the founder of a publishing company focused specifically on serving entrepreneurs, I see the same problem over and over. When a business owner decides they want to write a book (or do anything else,…

Understanding Uncertainty is Vital to an Entrepreneur

Pop quiz: what relationship factor is the single most common trait in the successful entrepreneur? My answer: understanding uncertainty. Living with uncertainty Why? First let me say that I’m not sure. Second, that I might change…

Become a Partner, Not a Vendor

I know very few businesses that aren’t looking for additional sales. Ninety-nine percent of the time, those businesses identify potential customers and then woo them until they either buy something, tell them to go away…

Our Value Creation Starts Within Our Own Company

Recently, I wrote, “Sales People Don’t Have The Time To Create Value With Customers…” Clearly, this is unacceptable if we are to drive business results. If we aren’t taking the time to create value with…

Don’t Look Like an Amateur: Why a Professional Email Address Matters

First impressions count, now more so than ever. In the fast moving and increasingly competitive world of business, whatever your industry, judgments are made at the first point of contact. That might be online, in…

Take a Chance on More Business

A nearby town hosted a garden tour last weekend—a beautiful day to truly stop and smell the roses. It was also a chance for small businesses around town to promote themselves to regular and potential…

This is Why Facebook is Treating Us as Fools

Ever walked past a shop with people lining up? Wanted to choose a restaurant to grab a bite to eat? Empty is for losers and seeing evidence of popularity is vital in how we play the marketing…

3 Golden Rules for Going It Alone in Digital Marketing

There is no doubt that the digital revolution has changed the face of most aspects of business. But perhaps as a discipline, it is marketing that has really altered beyond recognition. Many of the traditional…

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