Sales and Marketing
Cole Slaw, Carrots, and Limiting Beliefs
We’ve often explored the concept of Belief Systems and how our personal way of understanding and relating to the world — typically on an unconscious level — directs our behaviors. Recently I heard what was perhaps the…
Not Everyone is a Customer or a Prospect
It might seem obvious to everyone reading the title of this post. Of course we know that not everyone is a prospect or a potential customer. One would never guess that is common knowledge based…
But Wait, Are You in the Marketing Mindset?
“Your mindset matters. It affects everything—from the business and investment decisions you make, to the way you raise your children, to your stress levels and overall well-being.” –Peter Diamandis, founder of X Prize Foundation Everything…
Content Marketing 101: Developing an Editorial Calendar
Content fuels online marketing and if you don’t have a content strategy, you will struggle to generate leads. An effective content strategy requires a well-planned editorial calendar. An editorial calendar is a schedule of content to…
Connect to Your Audience When and Where They Need You
Last week we talked about these facts in terms of mobile technology in our world today: 95% of all text messages are read and read within 90 seconds of receipt 65% of all email is…
How a Good NAP Will Boost Your Search Engine Success
Watch a crime drama on television and you’ll see that the culprits never want to leave their fingerprints behind. For a small business owner, it’s exactly the opposite! You want to leave your “digital fingerprint”…
6 Keys to Marketing Customer Experience vs. Products
Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing…
Embracing Objections
I just saw the term, “Objection free selling.” In fairness to the person raising the issue, I didn’t read the article, so I’m not certain the premise or his position. It was the phrase that…
What We Learned from Losing Clients
At Seer, we’re the first to admit that we aren’t perfect. While we strive to be better partners to our clients every day, we know that no matter how good we get at retention, losing…
13 Easy Local SEO Tips for Small Business Owners
While search engine optimization isn’t the only marketing tool for small businesses, it is a key one. Today, a huge percentage of consumers are using Google to search for a business that meets their needs…
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