Sales and Marketing

Types of LinkedIn Ads and How to Use Them

LinkedIn… home to a social network of over 500 million active professionals. That’s a LOT of users, and more importantly, a lot of potential professionals that you can directly target! But which of the various…

SEO Trends That Will Impact Your Local Small Business in 2018

Search Engine Optimization (SEO) is more challenging than ever. We’re an SEO company and we work primarily with local small businesses. Since Thanksgiving, there has been no less than four search algorithm changes from Google….

9 Awesome Reasons to Use Infographics in Your Content Marketing

We live in an age of “Big Data”…which means there is more data than ever before. In one day we create 1.5 billion pieces of content, 140 million tweets and 2 million videos. Trying to…

What Do Longer Google Snippets Mean for Your Business?

To keep you on your toes, Google recently increased its snippet lengths. Okay, we’re sure that wasn’t the reason behind the lengthened descriptions, but sometimes it can feel like it. It seems like every month…

4 Innovative Strategies to Make Your Lead Generation Soar

Lead generation is the basic fundamental step for small business growth. Without high quality leads from strong prospects, it’s difficult for a small business to grow and achieve higher altitudes of success. Then, how can…

Exceed ROI Expectations with Highly Effective Local PPC

If you’ve had a hard time figuring out the best local ad campaign approach or find it especially challenging to comprehend why local paid per click (PPC) measures have failed to provide the anticipated return…

11 Digital Marketing Predictions You Should Ignore for 2018

This time of year, our inboxes are flooded with many prediction posts for the coming year. My inbox is certainly no exception. In fact, you may have even seen my predictions post just a few weeks…

6 Smart Ways to Nurture High-Quality Leads

When you look at your website analytics, do you often find visitors who are just looking around, just like window shoppers in a physical store? Although your sales strategy should focus on those who are…

20 Awesome Facebook Cover Photos

I switched on the Television last night very briefly and I can now see why Facebook is so popular! There was nothing to watch. Now I don’t have cable or Satellite TV, so that was…

How to Improve Engagement Rate on Your Newsletters

It takes anywhere between 7 to 13 touches before your target prospect becomes a viable sales lead. Given the high costs of advertising, it is not really viable to make use of this medium alone…

Top Articles in This Category

Stay up to date with