Advertising and Lead Generation
Is Creativity Bad for Marketing?
As a writer just typing the question, “Is creativity bad for marketing?” hurts a little. But I’ve been in some situations recently where it was evident that the long-term objectives were not being well served by an infusion of creativity.
5 Ways to Perfect Lead Scoring with HubSpot
Have you ever wondered how to separate the sales ready leads from the ones that aren’t quite there yet? The answer lies in the missing link to your current marketing strategy: lead scoring.
Digital Video Ad Convergence Keeps TV Relevant
One of the big winners of this inevitable march toward digital integration is none other than the crown jewel of traditional advertising: TV. Long Live the Boob Tube.
Moneyball Inbound Marketing
Data-driven decision making has grown exponentially in recent years and gut instinct has become less of a driving factor in all industries from professional baseball to retail shopping to yes, marketing.
Online Video as the Modern Day Yellow Pages Ad
Remember Yellow Page’s “Let Your Fingers Do the Walking” slogan? That simple tag and the campaign surrounding it creatively expressed the value of the Yellow Pages for the average consumer: one book that contained the names, addresses and phone numbers of virtually every local business.
Speech Writing Tips: “I Agreed to Speak, Now What?”
Becoming a free public speaker for lead generation is an awesome way to find business! It will really pay off! Below are some speech-writing tips but the best tip I can give you is don’t write a speech. Make a plan for the open and the close, then wing it!
9 Tips for Effective eBooks
Creating ebooks that offer value can help position your business as a thought-leader in your industry. It’s a great way to go in-depth with topics that may be too wide to cover in your blogs and shine a spotlight on your area of expertise.
Marketers Need a Number Too!
Many companies leave the numbers up to the sales team. Hot leads, warm leads, cold leads, lead conversion rates, quotas, etc. But what about the marketing team?
4 Basic Premises of Writing from My Fortune Cookie
A few months ago, one fortune cookie held my attention enough that it still sits on my desk today. And, it provides sound insight about writing. The point of writing is to convey a specific message or story clearly so the intended audience “gets it.”
Are You Making These 3 Embarrassing Copywriting Mistakes?
You probably fall into one of two camps: If you’re in the first camp, you change the copy on your website a few times a month in an attempt to make it sound better. (Like I do!) If you’re in the second camp, you haven’t updated your website copy in so long, it’s practically fossilized.
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