Advertising and Lead Generation

Essential Tips for a Great Direct Mail Marketing Campaign

Direct mail marketing is regaining its position as the favorite sales tool of small businesses. Earlier direct mail was intended to reach the maximum number of recipients and was more of a shot in the dark, hoping to hit the right target.

Native Advertising Tips for Small Businesses

Native advertising has become an increasingly popular online marketing tactic in 2014, proving to be much more effective than traditional display ads, which go largely ignored by online viewers.

The Karate Kid Guide to Creating Compelling Business Case Studies

I’m a child of the 80’s,which mean’s I’m a fan of soft rock, arcade games and cheesy action movies. And there’s none cheesier than The Karate Kid. Now imagine for a moment that, instead of a classic teen action flick, The Karate Kid was in fact a video case study for Mr. Miyagi’s school of karate.

Everything You Need to Know About Mobile Ads [Infographic]

On average it costs $2.85 to reach 1,000 iPhone users with a mobile ad. Compare that to a national newspaper, which can cost as much as $100 for 1,000 viewers. Obviously, mobile ads are a very effective way to spend your advertising dollars, but how do you start?

How to Choose Between Online and Offline Marketing Techniques for Your Business

Most, if not all, businesses can benefit from some blend of offline and online marketing techniques, but choosing which to focus on can be tricky. The bottom line is simple: try to determine what type of consumers you wish to connect with, and understand what will work best for them.

Why Native Advertising is Taking Over

There’s a lot of talk going on in the online marketing industry about the seemingly imminent takeover of native advertising. Advertisers, publishers, bloggers, and affiliates all seem to be ready and waiting for the shift from traditional banner ads to sponsored content, expecting native advertising to really step into the spotlight in 2014.

3 Time-Saving Hacks to Help You Close More Sales

I think we can all agree that a salesperson’s time is their most valuable asset. I’ve been in sales longer than I can remember, so I know very well from experience just how much a salesperson’s effectfiveness can suffer by limiting their productivity and misusing their time.

How Good Copy Can Make Your B2B Sales Presentations More Effective

I used to think copywriting was good for selling consumers stuff like penny stock newsletters, rare gold coins, and for causes that preserve fish habitats. But I couldn’t have been more wrong.

Breaking AdWords Announcements: A Renewed Focus on Users

The team at AdWords had been teasing about a huge update on 4/22 for better part of a month. Unlike Enhanced Campaigns, minimal information was provided ahead of time to agencies.

Targeting Trends to Pay Attention to in 2014

As Q1 of 2014 came to a close, we at Digishop Girl Media have taken a step back to review some of the tactics we feel are going to be vital to your digital strategy. Retargeting, Social Media Targeting and Cross Platform Targeting are the critical components of a solid digital marketing plan.

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