Advertising and Lead Generation

15 Persuasive Copywriting Techniques That’ll Boost Conversions

Have you ever seen an object glow in the dark? If you have, you’ll notice that even amongst darkness, that glowing object still captures your focus with its beauty. Similarly, in a world where everyone is clamoring…

How to Nurture Leads for Better Conversions

Image source Regardless of your industry, you want your business to succeed. And though there are countless metrics you can use to track the growth of your enterprise, the conversion rate has to be the…

The Growing Role of Video Advertising: CTV Monetization Opportunities 2020

Years ago, video ads were just a small part of brands’ advertising strategy. Today, they are critical and play a central role in advertisers’ communication with potential customers. Not only are video ads more engaging than…

The Value of Paid Social for Education Marketing

In the past, our education client typically focused their efforts on search campaigns vs. social due to search continuously hitting goals. However, when I joined the account, I was determined to prove value by leveraging…

Use These 5 Tips to Build Your Audience with Google Ads

By now, we should all know the importance of utilizing Google Ads to reach our target audiences and create awareness for our brand. Using Google’s audience building tools allows us to get laser focused on…

Why “Woke” Marketing is a Bad Idea

  Credit: Mykal Kaminski Resist! We know it’s tempting to say “why not?” to your not-yet-30 “hip” marketing manager with the man bun and just the right amount of facial stubble. But resist! Do not…

How QR Codes Can Boost Your Marketing

With social distancing efforts continuing to put a serious damper on many businesses, entrepreneurs and marketing gurus in every industry imaginable have been forced to think outside of the box in order to lure in…

Increase Clicks and Reduce Costs with Responsive Display Ads

Display ads can help you promote your business when people are browsing online, watching videos, checking email, or using apps. They are a fantastic and cost-effective way to increase brand awareness and retarget previous website…

4 Ways to Generate Leads with Content Marketing

With Covid-19 decimating both supply and demand small businesses are continually finding it difficult to stay alive in these times of crisis. Content marketing however, is a great way to generate leads and sales at…

Yes, You Can Capture Leads Effectively & Affordably. Here’s How

No matter what business you run or product you sell, lead generation should be one of the top priorities for any growing business. A steady stream of leads is necessary to steadily increase your consumer…

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