Advertising and Lead Generation

4 Creative Ways to Make Customers Come to You

How can you raise your company’s brand awareness, increase sales, and reduce business risks, all in one fell swoop? Think outside the box to scale your distribution channels. Instead of finding ways to get more customers to come to you, figure out how to get your products or services to reach more customers.

Digital Advertising’s Biggest Demon

Ever since the advent of AdWords, fake clicks have been an insidious problem for advertisers. But today that problem is bigger than it’s ever been before.

Can Offline Marketing Still Compete in the World of Online Advertising?

Each day our brains have to process an incredible amount of information as we go about our daily routines. The advance of the internet and mobile technology has seen an increase in the amount of time we are spending online.

Introducing Earned, Owned and Paid Native Content Discovery

More and more, marketers are beginning to figure out that content marketing without marketing content can be an expensive, time consuming and failure-prone endeavor

10 Tips to Generate Leads on Social Media

Did you know that about 80% of business transactions start online? How can you generate those types of business leads for your company? Easy. Social media.

Actively Finding Customers

Somewhere along the line, the process of gaining customers became more about attracting customers rather than actively finding them. “Build it and they will come” is an awesome ideal for small businesses, but there comes a point when you’ll need to get your hands dirty and seek out some customers on your own.

Why Reddit is the Best Lead Generator You Haven’t Heard Of

In this day and age it is hard to keep track of all of the different social media sites. Facebook, Twitter, Linkedin, Instagram…the list goes on and on. Although it’s cumbersome, you need to keep up to date on the latest developments as they can be prime lead generators for your respective businesses.

5 Tips on Targeted Direct Mail Marketing for Small Businesses

Digital media has emerged as a great marketing platform for small businesses. It has made it possible for small and medium-size businesses to spread the word about their products and services in a cost-effective manner.

Ad Retargeting: It’s About Context, Relevance & Value

The exponential the increase in “big data” aggregation has paved the way for advanced online advertising technologies such as ad retargeting, which allows brands to micro-segment their audience in order to serve up contextually relevant ads in just the right place and at just the right time.

Traditional Media Works for Local Marketing

In a new study by Brandmuscle, hundreds of local dealers, agents and franchisees across a wide range of industries indicated that “traditional media (newspapers, magazines, radio, television, yellow pages, coupons and billboards) continue to play a significant role in local marketing.”

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