7 Proven Ways to Use Digital Signage in Your Small Business

You’ve probably been to your local fast food chain and noticed that they’ve switched to digital signage for displaying their featured menu items. And...

Go Local: 3 Easy Ways to Create Loyal Customers

Small business owners are becoming savvier about optimizing their brand recognition and conversion rates. One great way to ensure that your small business remains...

Follow These 5 Tips to Acquire New Customers

Acquiring customers is often times the hardest part for a new business. In competitive industries, it may seem near impossible. Having a pre-existing customer...

7 Unexpected Ways to Grow Sales Via Smartphones

With the reference of a recent survey conducted by United Nations, world population has become more than seven billion. The other fact is, from...

3 Ways You Could Be Wasting Advertising Money

Businesses must rely on good advertising to bring them customers. It’s very difficult to generate organic leads and create a strong brand without it....

An Unexpected Advertising Strategy That Pays Off in the Long Run

I’m not sure I’d believe any modern entrepreneur who tells me that sharing their work wasn’t part of the reason they succeeded. Most of us could...

Why Free Consultations Don’t Attract New Clients

A complimentary half-an-hour or one-hour consultation is a marketing tool that many service providers implemented as part of their customer acquisition strategy long ago....

How to Measure Offline Advertising with Google Analytics

<rant> Since I’ve been in the digital space, I have worked under the title “web analyst,” using “web analytics” tools like Google Analytics, Adobe...

7 Ways to Avoid Online False Advertising Claims

A lot of business owners don’t realize that advertising is regulated by both the federal and state governments. Any advertising that deceives or misleads...

Are You Ready to Go Native?

One of the things I both love and hate about the marketing industry is the constant quest for creating the hot new thing. Sometimes,...

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