Everything You Need to Know About Artificial Intelligence and Its Impact on Paid Media

This year I took on a couple of ambitious tasks. One was part of my professional development, to learn everything I could about artificial...

Making Your Facebook Ads Work

Many “serious” businesses dismiss Facebook advertising. They think they understand the audience, and it feels too frivolous for the work they do/what they sell....

6 Personalization Strategies to Supercharge Your Marketing

“Remember that a person’s name is to that person the sweetest and most important sound in any language.” – Dale Carnegie That truth is a...

Think Like a Media Company

Gaining the attention of your customer base today is harder than ever. That’s not some handwaving statement, either, but one backed by hard research. For...

Customers Are People, Not Products: Here’s to the End of the Advertising Model

Imagine you’re reading an online article about what steel tariffs mean for construction and manufacturing industries, and suddenly, you find yourself distracted by a...

If Prospecting is the Toughest Part of Selling, Why Do We Put Our Least...

Many people believe prospecting is the toughest part of selling. I’m actually not sure I believe that, but I do believe prospecting is tough. Our...

The ABCs of Effective Local Advertising

Despite the ever-increasing digitization and globalization of commerce, many small businesses continue to function in a brick and mortar setting servicing a relatively small...

The Lesson of the 1-Legged Seagull

It’s easier to reach people today than ever before in history. However, that is both a blessing and a curse. Why? Because if it’s easier...

5 Email Marketing Campaign Ideas to Generate Leads and Make Sales

Email can be a goldmine for businesses that use it ethically and effectively. The medium is so versatile as a communications tool, it can...

What is AdWords Smart Bidding? Automated Bidding Strategies

With the advent of machine learning in various facets of our lives—whether it be at home, with personal AI assistants like Alexa, or at...

Most Popular