How Effective Are Paid Ads, Really?

If you have your own business, one of the things that probably keeps you up at night is how to increase the amount of...

TV Ad Effectiveness: Reinvented for the Year 2018

To say that there are a host of factors impacting your website performance is to state the obvious, but are you currently measuring all...

Leverage “Free Stuff” to Generate More Leads

The digital marketing concept itself is simple—drive relevant traffic to your site and convert those visitors into customers. However, executing this concept is a...

Are You Ready for Direct Mail’s Comeback?

Direct mail is NOT dead! In fact, it never was. But, it did lose popularity as a marketing tactic for several years while digital...

High Brightness Signage Does More Than Advertise: It Creates Positive Customer Relationships

Over the last few years, digital signage has been one of those emerging technologies that most businesses think they should make use of, but...

Everything You Need to Know About Artificial Intelligence and Its Impact on Paid Media

This year I took on a couple of ambitious tasks. One was part of my professional development, to learn everything I could about artificial...

Making Your Facebook Ads Work

Many “serious” businesses dismiss Facebook advertising. They think they understand the audience, and it feels too frivolous for the work they do/what they sell....

6 Personalization Strategies to Supercharge Your Marketing

“Remember that a person’s name is to that person the sweetest and most important sound in any language.” – Dale Carnegie That truth is a...

Think Like a Media Company

Gaining the attention of your customer base today is harder than ever. That’s not some handwaving statement, either, but one backed by hard research. For...

Customers Are People, Not Products: Here’s to the End of the Advertising Model

Imagine you’re reading an online article about what steel tariffs mean for construction and manufacturing industries, and suddenly, you find yourself distracted by a...

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