7 Classic Marketing Tools for New Customer Acquisition

Acquiring new customers is invaluable during the early stages of a business. Even the critically-acclaimed, AARRR framework startup metrics model, which helps raise businesses...

Not Every Dollar is a Good Dollar

If every dollar looks the same, how do you know which dollars are “good” dollars for your business? The reality is – every dollar...

Not Everyone is a Customer or a Prospect

It might seem obvious to everyone reading the title of this post. Of course we know that not everyone is a prospect or a...

Newspaper Advertising That Really Makes Headlines

The weekly paper is typically filled with local advertisements, usually the same small businesses ads in the same spot, at the same size, and...

Are We Getting Prospecting Wrong?

Today, most of what I hear from sales people and executives is they are opportunity starved. They are all desperate to find more qualified...

An Entrepreneur’s Virtual Business Card

In the 21st century, we are all virtual entrepreneurs so we should have a digital or virtual business card! Many of the Cash Flow Show fans have...

Why Your Advertising Dollars Should Go to Social Media Influencers

Back in the 1700s it took the royal family to convince people that Josiah Wedgwood’s pottery was pretty great stuff. In the 1950s you...

Cold Calling is Alive and Kicking

Cold calling is alive—at least when you look at the number of posts proclaiming its death. Also, judging by the number of “cold calls”...

Stay on Top of Your Seasonal Advertisements

For a glance at the latest in small business ad ideas, check out your local monthly magazine. Chock full of creative promotions, regional publications...

Consumers Pay Attention to Where Your Ads Live and Who Their Neighbors Are

The Chief Marketing Officer (CMO) Council came out with a new study that we all need to be aware of as we place our digital ad...

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