How to Segment Your Email List to Boost Engagement and Sales

All of marketing can be summed up by one question: what do my customers want? Figuring out the answer is where the real work...

What You Need to Know About Google’s New Search Ad Position Metrics

Google continues to provide advertisers with new and helpful ways to analyze search data. While they didn’t roll out a whole new UI this time, their...

Using Call to Action Triggers to Drive Conversion

A while back, we reviewed some of the general best practices if you’re going to run Facebook ads. I want to drill down a...

How to Establish a Video Marketing Strategy for Your Business

A recent study concluded that the human brain processes videos at nearly 10,000 times the speed at which they process text. Quite clearly, videos...

Advertising and AI: 5 Tips You Need to Know

Enterprise leaders need skilled advertising professionals who can adopt new methods, keep up with technology and attract the right consumers. Effective modern marketers are...

4 Ways a Poor Lead Scoring Model Will Ruin Your Business

A young man I know from New England recently launched his own modular home business. He struggled to grow his company for the first...

4 Cheap (or Free) Customer Acquisition Strategies for Your Online Business

Facebook ads. Google ads. Instagram ads. Twitter ads...You’d be forgiven for thinking that ads on social media are the only, or dare I say...

7 Lead Generation Tactics Thrive on Limited Budgets

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Indeed, while the...

5 Tips for SMBs Embracing the New Google Ads

If you manage or invest in paid search advertising, then you’ve probably heard the news that Google has flipped the switch from AdWords to...

Know Before You Buy: Behavioral vs Contextual Advertising

The scandals and controversies over personal data collection have been making headlines for the last few months.With the various revelations and the new European regulations,...

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