Five Steps to Managing Complaints on Social Media

Social media is a customer service tool that has great potential beyond what most companies are currently using. Outlets such as Facebook and Twitter offer the opportunity for companies to enhance the customer service experience by posting value-added content. Often, however, their only involvement is to monitor what customers are saying about them on social media.

How to Write Your First Help Wanted Ad

When you’re looking to hire new employees, you want to write ads for the open positions that will draw great candidates to your business. You want candidates who are both strong and fitting for what you’re looking for. An effective help wanted ad will help you successfully achieve these goals.

Intellectual Property Awareness

What happens if you’re trying to do business on a national or global level?  One thing is certain. You’re going to have intellectual property issues to deal with. And you may not even realize that these issues exist. Here are a few things to think about in determining whether you need outside help.

Product Liability

No matter what stage you occupy on the business chain, there are a few things you can do to protect yourself from product liability claims. Manufacturers and retailers confronting this issue have had to increase the costs of their goods and services in order to pay the price for not only litigation but also regulatory requirements imposed by state and federal governments.

How Employee Leasing Works

When you started up your business, it was probably not because you love running your own human resource department and wanted to deal with hiring and payroll issues. These days, many small companies are using leasing firms to handle many of their staffing issues.

What is the Cost of Employee Turnover?

Employee turnover is more costly than you think. Every businessman knows at some level that it’s easier for them if they can manage to keep their current employees than to need to find replacements. However, the cost of staff turnover is surprisingly high, and many small business owners don’t fully realize just how expensive it is to replace an employee.

Always Keep Your Promises

To develop a strong brand, you have to get customers to know your value proposition. They should know what makes you different from your competitors. But it’s not enough for them to just know what you say makes you different; they should know from seeing you fulfill your promises.

Why We Miss Our Goals

Tell me if this scenario sounds familiar. You know exactly what you want to do. You have it all figured out. And then somewhere along the line, something happens. You’re not even sure what it was—all you know is the end result: whatever it was you were planning, it didn’t get done.

What Does General Liability Insurance Cover for Your Small Business?

Of all the kinds of insurance you can get for your business, general liability is one of the most important. This guide will help you identify what these policies will cover, as well as how much coverage would be appropriate for you.

Ten Tips for Buying Insurance

Have you ever been frustrated over the process of buying insurance for your business? While it’s a time-consuming, difficult task, but doing it right is worth the effort. To make the process as smooth as possible, pay attention to every detail and provide as much information as you can to the underwriter.

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