A recent Avaya study showed that 66% of customers will STOP spending money with you if your service is inconvenient. The study further points out that what is truly at stake is the lifetime value of that customer. If a customer feels that an experience is low effort and efficient, they appreciate it.
Not delivering an outstanding customer experience can lead to unfavorable opinions about a brand, and even an entire industry. Many small businesses don’t prepare for a crisis, leaving them susceptible to public criticism and the potential loss of customers and revenue.
Every startup has to develop a process for doing business. Whether that means the business owner has sketched a detailed map of each employee’s day-to-day functions or merely drawn out a list of guiding principles that lead the organization through each and every business transaction.
Who doesn’t love to work towards an incentive? It helps keep up motivation, determination, and a little competition can always be healthy. Offering exciting employee incentives is a great way to keep your team doing its best…
This is one of those “My dad used to say” homilies. You’ve probably heard the accompanying “It takes just as much effort to sell a small deal as a big one,” over the years. The truth of this is more nuanced.
Some companies track a monthly “complaints and compliments ratio” for each branch, store, department, country or station. This approach has a fundamental flaw when it comes to customer service training.
Just because a small business can’t afford to offer its employees the same benefits package as a large corporation, doesn’t mean it can’t come up with creative ways to compensate when cash isn’t always available.
As your company grows and your employees become more comfortable with their roles, you might find that it’s a convenient time to start hiring summer interns as a form of recruitment. Interns make for great job candidates for a number of reasons.
This year is more than halfway through. You had every intention of making 2013 “the year of the customer” for your business, but you just haven’t found the time or resources to make the changes you planned. Well, it’s not too late to put more focus on the customer experience.
Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.