Run and Grow
The Generational Shift in Brand Loyalty
What is brand loyalty? There are still plenty of people out there who buy the same brand of toilet paper every time they go to the store, but brand loyalty is about more than that…
Disaster Insurance Can Help Small Businesses Prepare for the Worst
While being a business owner has its rewards, it also spawns a laundry list of strenuous duties and responsibilities. It’s no wonder entrepreneurs shove some crucial matters, such as disaster preparation, to the back burner….
5 Steps to Customer Service Glory
We all know that providing exceptional customer service is the stated goal of every business leader, regardless of how large or small the company. It’s common knowledge that customers are more loyal to companies who…
Greatly Exceed Early Customer Expectations
First customers are critical. Greatly exceed expectations at all costs. There is so much history behind this insight, and so many stories that illustrate this point. Your first customers for any product or service form your…
3 Tips for Improving Workflow with Business Process Management Software
Business process management software offers an excellent solution to the ever-growing problem of data. Your company collects, stores and uses new data every day, in each department. With BPM, you have a ready-to-use solution to…
An Important Benefit for New Mothers
One of the biggest benefits employees are looking for when they join a company is not stock in the company—it’s flexibility for parents to be parents. Maternity and paternity leave policies are crucial to retaining…
3 Reasons Why Customer Service Should Exceed Expectations
In our last article, we discussed 4 Steps to GIVE Exceptional Customer Service. Now we want to go over some of the key reasons why it is so important that customer service should be exceptional—to exceed…
Find Your Teacher Customer
Your customers know what they want more than you do. Find one to teach you. This week’s insight came from personal experience and from a good friend who advanced the notion of the “teacher-customer” years…
How to Increase Your Efficiency as a Freelancer
Freelancers are typically faced with a lot more opportunities, challenges and pitfalls while working. Why I mention those 3 things? Well, with so much flexibility and freedom, it can sometimes become a hassle when it…
5 Ways Hiring an HR Professional Sets You Up for Growth
Employees are the lifeline of any business; we all know that one bad hire can damage your team and your brand. Just after the beginning of 2016 – and seven years since I started our…
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