You Are What You Measure

Back in the good old days, measuring your business outcomes and the impact of marketing on those outcomes was a challenge and at best,...

6 Lessons in Data Strategy for Startups

Data can be an intimidating concept for a new company, especially a startup. The paradox is that the agility of a new business and...

Move the Barriers with Mobile Technology

For the last couple weeks, we’ve been exploring the seismic shift in marketing that is being brought about by mobile technology and the new...

This is What the Successful Smart Entrepreneurs are Focusing On

You’re an entrepreneur. Compelled to compete. Desiring to dominate. Wanting to survive. Maybe you even want to leave a legacy and transform and influence an industry. That’s the ultimate...

Why Virtualization Is Good for Your Business

If you have ever split your computer drive into multiple partitions, you have engaged in what is known as virtualization. A drive partition is...

How Evolving into a “Tech Company” Could Secure Your Future

How broadly do you define your business? We’re living in an age where business success is shrouded in a conundrum. Let me explain what I...

Will Tech Kill Your Job?

Stop me if you’ve heard this story before. “My job as a (newspaper publisher telephone installer, stockbroker, travel agent, retail store manager) is safe...

Small Business in a Time of Technophobia

If there’s one thing that absolutely will not stop, it’s the inexorable march of technology and innovation. Unfortunately, too many small business owners either...

New Manufacturing Jobs Require New Manufacturing Skills

Making spare parts doesn’t sound like ground zero for a technological revolution. But at a time when the entire manufacturing workforce is bracing itself...

7 New Business Realities Challenging Every Business

Even small business have a global reach these days, thanks to the Internet. Thus every entrepreneur and business owner needs to see their market...

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