Remember: whether it is your Facebook presence, your website, your radio spots or how your phone is answered, every one of those choices either connects me closer to your brand or makes me notice the disconnect.
Listening is a fundamental skill of genuine success, and it's hard to be great or trusted without it. The benefits of listening include more trust, better understanding, stronger marriages, happier kids, and increased respect at work. Still, being a good listener is hard work!
To the extent that one shares meaning with another, the two parties communicated. Anyone familiar with the academic side of communication can tell you, it's very difficult for any two people, much less groups, to accurately convey meaning to one another.
It's important to understand the gravity of effective communication in business, then build a culture around it. Putting great communication at the center of your business is the greatest way to ensure success.
Are you being an antisocial leader? If you opt out of being social, how will you know what your consumers want from you? Said differently, if you are not involved in the conversation, how can you listen?
Few things are as frustrating as working for a manager who gives you an annual review and tells you all the things she thinks you should have been doing during the past year. How is this information helpful now? The year is over. Why weren't these expectations expressed earlier?
The Elevator speech is really just a script of what you want to say when someone asks you about your business. Many direct sellers just stumble around when asked "what do you do?" Having a clear and concise elevator pitch that creates desire will stimulate questions from the person you are talking to.
In a time of emoticons, abbreviations, and 140 character-count replies, a three-paragraph email is the equivalent of "War and Peace." But communication is a vital part of office life, whether you're a lab technician sharing results or a human resources staffer announcing a new wellness program.
Lately I've been thinking a lot about credibility, expert status, and thought leadership. What makes for a good thought leader? What is a thought leader? And how do you know if those of us who are deemed "thought leaders" actually know what we're talking about?
If your brand is weak, it's time you put a concentrated effort into shoring it up. Don't delude yourself into thinking that what I am talking about is changing your logo and slogan. As a matter of fact ignore those items. Concentrate on your reputation.