In Marketing, Practice Like You Play

Anyone who has ever played organized sports (or music or dance for that matter) is probably familiar with the coaching axiom, “practice like you...

3 Ways to Harness the Power of Storytelling for Your Business

As the co-founder of an education company that advises on the college application process, I often hear my students say that they want to...

Why Creating Change Requires an Emotional Connection

Why change? Should you change? Is it time to make a change? If not now, when? These are all questions organizations struggle with all...

On Miscommunicating

We know what we want to communicate: it may be something we need to say to our customers to teach, engage, or convince them. it may...

How to Encourage Open Internal Communication for a Successful Brand

Are your business or nonprofit organization employees or co-workers openly communicating? If not, it has a big problem. How can they ‘live the brand’ internally...

5 Reasons Your Employees Quit, and How to Stop Them

If you own a business, then you know that keeping your staff as excited about their jobs as you are can feel like an...

Why Communication is the Most Important Skill You’ll Ever Have

We all know the importance of hard work and skill. Honestly, communication is more vital than either. It’s THE key to success, both in...

I’m Not Your Sweetie, Honey, or Darling!

I recently had a call with a representative in the billing department of a vendor who provides technology services to my business. Before I...

4 Key Traits of Great Business Leaders

Steve Jobs once said: “Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.” If you are about...

6 Tips for Interview Success

As you may recall, a few months ago we wrote a piece about how you can plan and pitch a top-notch PR campaign. Hopefully by...

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