The Power of Body Language for Business in the USA

Perhaps you do not realize, but someone recognizes you due to a memorable, uncomfortable, humorous, or bad expression and/or body posture you exhibited at...

Context is King

Context is king. When you think about companies who take risks and are edgy when it comes to their marketing, the insurance industry would...

Maximizing Staff Engagement and Productivity at Meetings

At one point or another, we’ve all had the pleasure of attending a painfully unproductive meeting. Most businesses have far too many meetings and...

How to Communicate Your Company’s Vision to Your Employees

Your vision is exactly that: yours. Not everyone has the luxury of immediately understanding the strategy behind your decisions, but it’s important that your...

Transparency: The More Things Change…or Do They?

“…{You} must recognize that we are living in a different generation than the one in which {your} father had lived, and that it was possible,...

How to Persuade Like Bill Clinton

Author’s note: Yes, I know this is a presidential election year. And yes, I know Bill Clinton is married to the Democratic nominee. But this...

A Riddle: Why Explain Why?

In my early journalism classes, I was taught the five “W’s” of good news stories, and that most should be in the first paragraph...

The Power of NO!

Over the years I have counseled entrepreneurs to think of a “no” response in terms of “yes, but…” There is always another way to say...

Listening: Now That’s a Thought

Received a telephone call from a company doing a survey: Me: Hi, this is Bob. Caller: Is Bob there? Me: Th…this is Bob. Good morning. Caller: I’m doing a survey regarding children...

In Marketing, Practice Like You Play

Anyone who has ever played organized sports (or music or dance for that matter) is probably familiar with the coaching axiom, “practice like you...

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