Transparency: The More Things Change…or Do They?

“…{You} must recognize that we are living in a different generation than the one in which {your} father had lived, and that it was possible,...

How to Persuade Like Bill Clinton

Author’s note: Yes, I know this is a presidential election year. And yes, I know Bill Clinton is married to the Democratic nominee. But this...

A Riddle: Why Explain Why?

In my early journalism classes, I was taught the five “W’s” of good news stories, and that most should be in the first paragraph...

The Power of NO!

Over the years I have counseled entrepreneurs to think of a “no” response in terms of “yes, but…” There is always another way to say...

Listening: Now That’s a Thought

Received a telephone call from a company doing a survey: Me: Hi, this is Bob. Caller: Is Bob there? Me: Th…this is Bob. Good morning. Caller: I’m doing a survey regarding children...

In Marketing, Practice Like You Play

Anyone who has ever played organized sports (or music or dance for that matter) is probably familiar with the coaching axiom, “practice like you...

3 Ways to Harness the Power of Storytelling for Your Business

As the co-founder of an education company that advises on the college application process, I often hear my students say that they want to...

Why Creating Change Requires an Emotional Connection

Why change? Should you change? Is it time to make a change? If not now, when? These are all questions organizations struggle with all...

On Miscommunicating

We know what we want to communicate: it may be something we need to say to our customers to teach, engage, or convince them. it may...

How to Encourage Open Internal Communication for a Successful Brand

Are your business or nonprofit organization employees or co-workers openly communicating? If not, it has a big problem. How can they ‘live the brand’ internally...

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