Susan Solovic
Susan Wilson Solovic is an award-winning serial entrepreneur, New York Times, Wall Street Journal, Amazon.com and USA Today bestselling author, and attorney. She was the CEO and co-founder of SBTV.com—small business television—a company she grew from its infancy to a million dollar plus entity. She appears regularly as a featured expert on Fox Business, Fox News, MSNBC, CNN, CNBC and can be seen currently as a small business expert on the AT&T Networking Exchange website. Susan is a member of the Board of Trustees of Columbia College and the Advisory Boards for the John Cook School of Entrepreneurship at Saint Louis University as well as the Fishman School of Entrepreneurship at Columbia College.
Latest
Custom vs. Curated Content: How to Leverage the Benefits of Both
If you aren’t publishing a mix of custom and curated content in your digital marketing program, you aren’t enjoying all of the benefits available to you. Let’s quickly outline what I mean by these two…
6 Personalization Strategies to Supercharge Your Marketing
“Remember that a person’s name is to that person the sweetest and most important sound in any language.” – Dale Carnegie That truth is a cornerstone of Dale Carnegie’s timeless advice in his perennially bestselling…
You’ve Got a Ton of Personality, But Is It the Right Kind of Personality?
Have you met some people in your life that you just seem to “click” with and others that – no matter how hard you try – you never seem to get along with? In your…
When Watching Pennies Will Cost You Dollars
Do you ever come across a Facebook post and resulting thread of comments that makes you want to pull your hair out? Of course you do and I want to share a recent one I…
The 4 People You Meet on the Road to Business Success
No man is an island. It takes a village. Two heads are better than one. The proverbs, adages, and clichés go on and on, but I think you get the idea: in any endeavor, it’s…
How to Fill Your Tanks to Propel You Through the Day
Are you a morning person? I don’t think there’s any doubt that productive mornings are a recurring theme among the most successful individuals, so I always like to read recommendations about ways to squeeze the…
Can You Balance These Two Opposing Requirements for Business Success?
Are you a fan of the KISS – keep it simple, stupid – approach to life and business? I love it when situations, challenges, or problems can be boiled down to the proverbial brass tacks and as…
Do This Now for 2018 Team-Building Success
I have a two-part assignment for you: Decide how many special, engagement-boosting activities you would like to organize in 2018, and Put them on the calendar…in “ink.” By “special, engagement-boosting activities” I’m talking about the…
Discounts, Deals, and Advance Access: Keys to Increasing Sales
Are you shooting all the different kinds of ammunition you have in your sales arsenal? I’m going to go over what I believe are three of the most important ways to achieve a sale. For…
The Lesson of the 1-Legged Seagull
It’s easier to reach people today than ever before in history. However, that is both a blessing and a curse. Why? Because if it’s easier for you to reach people, it’s also easier for everyone…