Chloe Ward
Chloe Ward is a Marketing Executive for the Fortec Group and looks after the marketing for Display Technology and sister company Components Bureau. Follow @DisplayTech on Facebook and @display_tech on Twitter.
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Top Digital Signage Trends for 2019
Digital signage has long been a popular marketing method utilized by both small and large companies alike, and in 2019, we can expect to see even more business taking advantage of the benefits that this…
Top 3 Benefits of Using Interactive Touchscreen Displays
The main goal of a business is to generate customer interest in a bid to bolster sales, and in turn, boost revenue—and interactive touchscreen displays can help you do just this. As a tech-savvy nation,…
Internet of Things Business Trends for 2019
The Internet of Things, or IoT, refers to a network of appliances, gadgets and electronics which connect to the internet in order to share information and data between sources. The vast network, which allows devices…
The Importance of Digital Signage in Developing Brand Recognition
Digital signage is an extremely effective tool when boosting sales, engaging an audience and increasing traffic, however the overriding key feature is its ability to increase brand recognition. Brand recognition is crucial to the success…
Digital Signage Content: Successful Marketing Techniques to Drive Engagement
For many businesses, the question has long since ceased to be whether or not they need a digital screen and is now whether or not they are making the most effective use of digital screen…
How Touch Screens Can Benefit Retail Environments
Advancements in technology over recent years have meant that the retail industry has blossomed, providing consumers with more ways to purchase products than ever before. However, following a surge in technology, including purchasing through phones…
High Brightness Signage Does More Than Advertise: It Creates Positive Customer Relationships
Over the last few years, digital signage has been one of those emerging technologies that most businesses think they should make use of, but one that only some businesses did. However, more and more businesses…
Digital Signage Trends for 2018 and Beyond
Digital signage has long since moved past being the latest “cool trend for the future” and has become a useful business staple, in fact, it’s arguably close to being a must-have for businesses. As is…
Measuring the Impact of Your Digital Signage
Regardless of what your digital signage consists of, it is important to measure how effective it is and whether or not it is having a positive impact. Looking at the ROI is an essential part…