The importance or value of social media advertising and marketing varies by the business product or service, target audience, and other factors. Just like other types of advertising, it is often necessary for a business to test new advertising methods in order to obtain in-market results that indicate effectiveness.
As with anything that directly relates to the world’s most popular search engine, Google Plus Local can be a useful tool for your small business to engage prospects in the surrounding area.
You may have heard the announcement that in June 2013, Facebook instituted hashtag functionality into their site. The reason businesses love hashtags is that not only do they inspire interaction and generate buzz amongst followers but they are searchable and easily measurable.