Gary Vaynerchuk
Bestselling author and entrepreneur Gary Vaynerchuk began his career in his family’s business, Shopper’s Discount Liquors. He soon rebranded the store as Wine Library, launching a retail website and boosting its revenue from $4 million to $60 million. In 2006, Vaynerchuk launched Wine Library TV, a daily video blog about wine. With the tagline “changing the wine world,” the show offers an unpretentious approach to a historically stuffy subject. As the audience grew and word spread of his informal and unorthodox approach to wine, Gary made numerous national television appearanches and landed a book deal. Follow @GaryVee on Twitter.
Latest
Selling B2B in the Social Media Age
I constantly hear that business-to-business (B2B) marketing doesn’t work on social; that social has no ROI for B2B. Over the last half-decade, I’ve found that couldn’t be more wrong.
A Lost Generation?
We need far more openness and entrepreneurial mentality in everything—schools, businesses, you name it. We need to stop boxing people in.
Stay on the Offense
One of the reasons that I think I’ve had success throughout my career is that I stay on the offense. When it comes to business, I’m almost incapable of playing defense.
Social media is the tortoise. All other digital marketing is the hare.
Social media is a long game, because the only way to play it is to be human. The marathon mentality is a very real thing, and it’s what every marketer and entrepreneur needs to win in today’s market.
3 Small Businesses Doing Big Things with Social Media
I really want to dive into what trends I see in marketing and how to continue to properly tell your story in a noisy, social and quickly changing world. In this first post, I analyzed a few small businesses and the content they are posting on social networks.