Elvin Web Marketing
Elvin Web Marketing is a marketing agency for the small business owner, helping local businesses take advantage of the web & use it to their full potential. EWM is constantly looking at new ways for businesses to utilize the web to their advantage, and shares advice on everything relating to online marketing for small business.
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Digital Marketing and Local SEO Trends in 2019
Local SEO will be an important component of digital marketing in 2019 2019 is still months away. But if you wish to get the better of your competitors in the coming year then you need…
How Will Google+ Shutting Down Affect SEO?
Google is shutting down Google+. The shutdown will happen in a phased manner, and the deadline for the final closure is August 2019. Note that it will continue to work as an intra-company network even…
Google’s Core Algorithm Update: Expertise, Authority, and Trust
One of the latest and most significant updates to the way Google ranks websites (its algorithm) came on August 2nd. Described as a “core algorithm” update it had a global roll out, affecting websites from…
How to Spy on Your Competitors with Google My Business
In an effort to encourage more businesses to use the posts feature of Google My Business, Google has introduced a “Businesses like yours are posting!” section in the GMB dashboard. Updated regularly it gives a…
GMB Website: Why You Should Create One
A GMB website will help with local SEO If you’re a business owner and a DYI digital marketer, you may have noticed in your Google my Business listing manager that there is a tab for…
GMB Questions & Answers: Most Underused Feature?
GMB Questions and Answers first started appearing on Google my Business back in August 2017. Initially only available on android devices, it later rolled out across all devices in early 2018. The feature allows consumers…
Local SEO: On-Site or Off-Site SEO?
Off-site SEO is difficult but will pay dividends down the road. More than 8 out of 10 consumers search for businesses using search engines. If you run a local business, then you don’t have an…
Brand Your Small Business on Social Media
Getting your brand to stand out on social media is not easy, and yet for some brands the whole social media exercise is a breeze. There is so much noise, so much information, and so…
Google Local Guides and Fake Reviews
Google Local Guides are not always trustworthy Many businesses have experienced the problem of fake reviews and it seems ‘some’ local guides play a part in the problem. It should be said the majority of…
WordPress SEO Mistakes That Can Hurt Your Traffic
If you are a business or individual with a website, chances are that you’ve opted for WordPress as your platform. After all, according to w3techs.com, 31% of all websites use some version of WordPress. WordPress makes…