Elaine Fogel
Elaine Fogel is a marketing, branding, and customer experience evangelist, professional speaker, and author of Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success. People in 100+ countries regularly read her blog, Totally Uncorked on Marketing and her articles have appeared in many publications.
Latest
Offline Conversations Rule for Millennial Word-of-Mouth Marketing
Millennials are tech-savvy. Millennials live in their social networks through mobile devices. But, guess what? They share most of their conversations offline in person!
Don’t Undervalue Customer Retention
Most of us know that keeping customers is important to the success of our businesses or nonprofits. Yet, there’s still an over-weighted emphasis on customer acquisition even though it costs more.
Half of US Adults Say a Company’s Reputation for Social Responsibility Affects Their Buying Decisions
Good news for businesses and charities. About half of American adults say that companies’ social responsibility practices have a strong effect, or sometimes affects, their purchasing decisions and “who to do business with.” Another 25% say it affects their decisions once in a while.
Social Media is a “Tricky” Channel for B2B Lead Generation
New Chief Marketer research shows that using social media for B2B (business-to-business) lead generation is “still tricky.” Translation: converting prospects is a pain.
Top 10 Benefits of Providing Exceptional Nonprofit Customer Service
Nonprofit customer service. What’s that? Well, the same as it is in the business world, except that most nonprofit “customers” represent stakeholders like donors, volunteers, members, and clients.
If You’ve Got a Chip on Your Shoulder, Why Are You in Marketing or Sales?
When you cold-call prospects, how do you respond when they ask if you’re selling something? It’s a very common question busy people will ask when they don’t know you.
Why LinkedIn Says It Should Be Our #1 Choice for Sharing Professional Content
According to a new LinkedIn study, professional content consumption is dramatically rising—especially on LinkedIn, where over 1.5 million publishers actively use the LinkedIn Share button on their sites to send content into the LinkedIn platform.
Follow These Recommendations to be a High-Performing Organization
A recent Harvard Business Review article by Marc de Swaan Arons, Frank van den Driest, and Keith Weed, uncovers what it takes to be a high-performing company. The Marketing2020 study has some excellent observations from which any sized business or nonprofit organization can benefit.
Isn’t Content Marketing Getting Overcrowded?
To succeed at marketing, in my opinion, one should develop a multichannel marketing plan that fits with target audiences. And, if that includes a mix of traditional and digital channels for your content, go for it!
Choose Your Advertising Slogan Wisely
New research by Texas Tech University associate professor of marketing Mayukh Dass tells us what connects us to certain slogans over others. He, and his colleagues, explored a variety of factors that influence slogan “likability.” And, here’s what they uncovered.