Elaine Fogel

Elaine Fogel is a marketing, branding, and customer experience evangelist, professional speaker, and author of Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success. People in 100+ countries regularly read her blog, Totally Uncorked on Marketing and her articles have appeared in many publications.

Latest

Email Marketing is a Strong Influencer in B2C Buying

How’s this for a statistic? Nearly all (98%) of the more than 1,800 consumers polled are influenced by a marketing email to make a purchase! This a good indicator for small and medium businesses that email marketing…

How to Practice Sticktoitiveness and Succeed in Business

Sticktoitiveness? Yes, it’s a real word. I checked! Dictionary.com has the definition: noun: dogged perseverance; resolute tenacity; also written stick-to-it-ive-ness Example: The only way she has published so many books is through stick-to-it-ive-ness. Funny how…

How Difficult Is It to Reach You?

Is your organization’s telephone number and email address buried deep in its website? How difficult is it for people to reach you? The last thing you want is for existing and potential customers and partners to give up…

Focus on Your Brand Before Launching New Business

If you haven’t yet launched your new business, you’re in luck. Read this before going any further. If not, there may still be hope for you. A new study reported by eMarketer shows that only…

How Easy is It to Do Business with You?

Do you how know easy (or difficult) it is for your customers to do business with your SMB (small-medium business) or nonprofit? If you’re not sure, I suggest you find out. Why am I asking…

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Engage and Honor Employees for a Happy and Trustworthy Brand – Part 2

Last week in Part 1, we looked at how unhappy employees can affect your brand. Every employee touchpoint conveys your brand to customers. So, how do you create internal customer (employee) centrism?
engage-and-honor-employees-for-a-happy-and-trustworthy-brand

Engage and Honor Employees for a Happy and Trustworthy Brand

Whether you work for a small business or nonprofit organization, its brand determines its success. Every touchpoint conveys the brand to customers. And, who’s in charge of touchpoints? Employees!
majority-of-small-business-owners-say-they-lack-marketing-skills

Majority of Small Business Owners Say They Lack Marketing Skills

A recent University of Phoenix study of small business owners across the US “enjoy what they do and are glad they did it, even with the challenges that go along.”

3 Dumb Things You Should Never Say to a Complaining Customer

Let’s be honest. It’s tough to hold yourself together when a customer is upset and complaining. There’s a natural tendency to get defensive and say things on the spur of the moment.

So You Gained Thousands of Social Media Followers: So What?

I just finished reading an Entrepreneur post by Ann Tran entitled, “How I Went From Zero to 380,000 Twitter Followers Without Spending a Dime.” Yeah, and…?