Elaine Fogel
Elaine Fogel is a marketing, branding, and customer experience evangelist, professional speaker, and author of Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success. People in 100+ countries regularly read her blog, Totally Uncorked on Marketing and her articles have appeared in many publications.
Latest
What is an Authentic Brand and Why Should You Care?
Authenticity is important to your brand, whether you represent a small-medium business, nonprofit organization, or yourself as an individual. It’s more than a buzzword says a new global study by Cohn & Wolfe, a global communications agency. Its 2016…
How Easy to Understand is Your Marketing Content?
Do you sometimes get bogged down when writing your business’ or organization’s marketing content? Is it filled with jargon or technical information? There’s an answer for you… Cut it out! When your marketing language is difficult…
How Much Do You Focus on Your Customers’ Needs and Wants?
Do you know your customers’ needs and wants? No, I mean really know their needs and wants? It appears that 38% of marketers find this their number-one challenge, regardless of company size or industry. According to the…
Top 9 Benefits of Building a Strong Brand
Your brand is a combination of a customer’s experiences with your business/organization at every touchpoint. Each memory, thought, impression, website visit, story, sales letter, social media post, event, phone call, and transaction contribute to your…
Want Powerful Leads? Do Better Homework!
How many times have you approached prospective customers only to see those leads tank? Well, there are good reasons that happens. Where did you get those leads in the first place? There are two types…
Social Media Marketing is Disappointing Marketers
Last month, I blogged about the CMO Survey that demonstrated how few companies are able to prove the impact of their social media activities quantitatively. And, that social media contributes little to company performance. So, now what? The Leapfrog…
How to Improve Your Customers’ Digital Brand Experience
Things are bad in the world of digital customer experience. In fact, it’s so bad that 42% of people would rather clean a toilet than contact customer service! Ouch. Even though the recent Aspect Consumer Experience…
How to Add Inspiration and Aspiration to Your Brand, Part 2
In keeping with “How to Add Inspiration and Aspiration to Your Brand – Part 1,” today’s post (Part 2) focuses on the second important feature of a strong brand – aspiration. When you listen to the…
How to Add Inspiration and Aspiration to Your Brand, Part 1
After watching the recent plethora of presidential debates and primary speeches, and listening to broadcasters analyze candidates’ every word, gesture, and nuance, I’ve come to a conclusion. There are two candidate attributes that will win…
How to Encourage Open Internal Communication for a Successful Brand
Are your business or nonprofit organization employees or co-workers openly communicating? If not, it has a big problem. How can they ‘live the brand’ internally and externally if they’re afraid to rock the boat or…