Drew McLellan
Drew McLellan has owned an advertising agency for almost 20 years, serving local, regional and national businesses. He also coaches hundreds of agencies on business best practices through peer to peer networks, workshops and consulting. Drew is often interviewed/quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek, and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” He blogs at both www.DrewsMarketingMinute.com and www.BuildABetterAgency.com.
Latest
Do You Rush Things?
There’s a ride at Walt Disney World called Rock n’ Roller Coaster. At the very beginning of the ride, the car you ride in goes from a dead stop to over 60 mph in less than three…
Shhh, We’re Secret Shopping!
If there’s one marketing tactic that we execute for clients that always yields incredible results, it’s when we secret shop their operation. Without exception, a secret shopping program will: Provide insights that surprise you (good…
Context is King
Context is king. When you think about companies who take risks and are edgy when it comes to their marketing, the insurance industry would hardly be the first to pop into your mind. But that’s…
Find Your Sweet Spot
Who should buy stuff from you? If you’re like most business owners or leaders that I know, your knee-jerk answer is something just slightly smaller than “everyone on the planet.” But “everyone on the planet”…
Narrow Your Focus
As you begin to look to at your marketing plan for the coming year, I’d like to suggest you adopt a theme of “narrow and deep” for your marketing and even your business model. In other words, narrow…
Personal Equals Professional: We Are One
One of the downsides of our digitally driven lives is that the dotted line is no more. What I mean by that is that you used to be able to artificially draw a dotted line…
Keep Up
I was recently asked to give a presentation on what students can do/learn so they can keep up with the ever-changing landscape of business and marketing today. As I was preparing the material to deliver,…
Are You Accidentally Doing Public Relations?
According to the Public Relations Society of America (PRSA) the definition of public relations is “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” My translation is that…
Are You Ready to Go Native?
One of the things I both love and hate about the marketing industry is the constant quest for creating the hot new thing. Sometimes, there really is something that is so new and innovative, like…
5 Ways to Get It Done
How do you get it done? If I ask any marketing pro, business leader or entrepreneur what they need more of (and I take money out of the list of possible answers), 99% of them…