a person

Chad Pollitt

Chad Pollitt is a decorated veteran of Operation Iraqi Freedom and former Army Commander; a member of a Forbes Top 100 List, and the Director of Marketing at DigitalRelevance (formerly Slingshot SEO). He’s a regular contributor to the Huffington Post and has been designing online campaigns for over 11 years. His other digital marketing related articles have been published in dozens of newspapers, magazines, and websites throughout the world. Follow him on Twitter @chadpollit.

Latest

Content Distribution: The Secret War Between Tech Giants Rages On

| Chad Pollitt

As promotion and distribution becomes a more popular topic of discussion amongst content marketers, stalwart tech companies are figuring out ways to get their slice. You know them—Facebook, Twitter, LinkedIn, Google, Apple, etc. We’re not…

Questioning the Conventional Wisdom of Storytelling and User Experience

| Chad Pollitt

As a follow-up to last month’s “SEO And Content Marketing Thought Leadership Is Diverging Again,” I wanted to take a deeper dive into the value of known “friction indicators,” like time on site and bounce rates,…

4 Ways to Accelerate B2B Lead Acquisition

| Chad Pollitt

Lead generation at all stages of the sales and marketing funnel isn’t easy. There are many different approaches, strategies, tactics and techniques, and no one person has all of the answers. However, the basic B2B…

A Practical Guide to B2B Marketing with Attitude

| Chad Pollitt

With over 25 years of marketing experience, Carro Ford has seen our field evolve to what it is today. This experience has allowed her to curate an incredible mix of both marketing and PR tactics in her…

The Native Advertising Arms Race is Underway

| Chad Pollitt
The lines between the media, brands, agencies, new media, social media and search engines are blurring faster than most realize.

The Content Marketing Ecosystem is at a Crossroads

| Chad Pollitt
Over the last 10 years, an ecosystem of cloud technology, software and networks has cropped up to make people and brands more successful online.

5 Strategic Tips for Paid Content Distribution on Native Social Channels

| Chad Pollitt
Over the last 12 months I’ve been fortunate enough to be able to experiment with multiple native social channels and have got to pick the brains of many innovative people that work in and around this space.

Sponsored Content: 12 Tools to Help You Get Started

| Chad Pollitt
With more brands moving from content marketing to marketing content, sponsoring articles on blogs and major media outlets are beginning to raise the brows of many marketers.

Introducing Earned, Owned and Paid Native Content Discovery

| Chad Pollitt
More and more, marketers are beginning to figure out that content marketing without marketing content can be an expensive, time consuming and failure-prone endeavor

Advertorials in the Age of Content Marketing and Promotion

| Chad Pollitt
Advertorials (sponsored articles) are not new. However, for content marketers it represents one of many different promotion channels that can get branded content in front of new audiences.